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Always use cold filtered water when brewing coffee.

Never reuse grinds (except for composting)

Make sure that your brewer/espresso machine is operating at the proper temperature (not having the proper temperature can drastically change the flavor of your beverage).

Keep your equipment clean and well-maintained.

Keep your coffee/espresso beans stored in a cool, dry place.

Beans are roasted many different ways...but beans are beans and it's how you extract the flavor that distinguishes coffee from espresso.